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Hoops Vibe |
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CHALLENGE:
Basket-ball.com desired to create from zero an online community focused on Basketball. To accomplish their goal, they decided to open from scratch an online portal. After reviewing a few community portal success stories, it was clear that the budget to reach the current level of quality in this business was too low, and that the development should be split in multiple steps. First step would be the testing of a graphic interface with limited reviews and headline news, second phase would be a rebuilding of the graphic interface based on users’ comments, third phase would be the implementation of an employment module for professional and amateur basketball, fourth phase would be the implementation of an online chat module and a dating module. fifth phase would be a final graphic analysis and remodeling.
DISCOVERY:
To create a community portal based on sport, Daixtech analyzed the market to understand the key factor of success within this business model: content, interactivity, accessibility. Ever changing content being the number one priority for this project. Daixtech customized its content management system to the very last details to ease content update and also create easy to follow navigation. To better understand visitors, a well known statistics module, Urchin, was implemented
RESULTS:
This project is still under development. The first phase of the development is online, offering only a fraction of what will be available within the next few weeks. Industry leaders such as Nike, And1 or Gatorade are already negotiating with basketball to have prime exposure within the portal commercial spaces and supply abundant content to increase the number of reviews and news regarding their products.
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